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Concept Project · Roofing Contractor

Summit Roofing Co.

Industry
Roofing Contractor
Status
Self-initiated concept
Direction
Lead-focused website

Creative
intention.

A concept website designed around one goal: getting homeowners to request a roof inspection quickly.

Context

Homeowners searching for a roofer often need help quickly, on mobile.

Art direction

Direct, high-clarity layout with the estimate request on every screen.

Desktop / Mobile

Designed for the big screen first.

Design objectives

  • Make the estimate request obvious on every screen
  • Build trust with materials and warranty info
  • Load fast on mobile

Main features

  • Sticky estimate CTA
  • Roof type and material pages
  • Service-area structure
  • Multi-step inspection request form

Interaction highlights

  • Before/after comparison slider
  • Click-to-call on mobile

Technical approach

Lightweight pages, mobile-first layout, form validation and lead storage.

What it demonstrates

Shows a conversion-first approach for local trades.

Self-initiated visual concept — not a client commission or live website.

The next chapter starts here

Good business.
Exceptional website.

Tell us what you're building. Let's make your online presence live up to it.